SIA Group to Focus on Retail Security

Stakeholders seeking to develop vendor-neutral analyses and recommendations

Las Vegas, NEV. — The Security Industry Association (SIA) today launched a working group that will bring together stakeholders to develop solutions to security challenges in the retail sector.

The SIA Retail Security Interest Group will include security industry professionals, security practitioners and other stakeholders who will seek to, as the group’s charter states, “develop analyses and recommendations regarding the implementation of security solutions, the impact of emerging technologies, and the unique physical security, loss prevention and other security challenges in the retail sector.” All work products from the group, including any guidelines or best practices, will be vendor-neutral.

“SIA members are uniquely qualified to provide security guidance to retail outlets,” SIA CEO Don Erickson said. “In fact, they already do exactly that every day. However, this group will enable collaboration outside the proprietary confines of a vendor-customer relationship, so the results can have a positive impact on the entire retail sector.”

Alex Asnovich, director of marketing for Hikvision USA, will lead the group as its first chairman.
“Both end users and security vendors in the retail channels are interested in developing and utilizing the knowledge base behind the protection of business assets and increasing revenue,” Asnovich said. “Adding the focus on the retail vertical within SIA opens a new level of enhanced opportunities that will propel success for everyone involved.”

More information about the group, including how to participate, is available by contacting Ron Hawkins, SIA’s director of industry relations, at

About the Security Industry Association (SIA)

The Security Industry Association (SIA) ( is the leading trade association for electronic and physical security solution providers, with roughly 650 innovative member companies representing more than 400,000 security leaders and experts who shape the future of the security industry. SIA protects and advances its members’ interests by advocating pro-industry policies and legislation at the federal and state levels; creating open industry standards that enable integration; advancing industry professionalism through education and training; opening global market opportunities, and collaboration with other like-minded organizations. As a proud sponsor of ISC Events expos and conferences, and owner of the Securing New Ground® conference, SIA ensures its members have access to top-level buyers and influencers, as well as unparalleled learning and network opportunities.

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