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X-ORIGINAL-URL:https://www.securityindustry.org/
X-WR-CALNAME:Security Industry Association
X-WR-CALDESC:
REFRESH-INTERVAL;VALUE=DURATION:PT1H
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BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-35b4c5b93f27411afa4aaa4c118dfb97@securityindustry.org
DTSTART:20261001T170000Z
DTEND:20261001T180000Z
DTSTAMP:20260915T181800Z
RDATE;VALUE=PERIOD:20261001T170000Z/20261001T180000Z,20261029T170000Z/20261029T180000Z,20261119T180000Z/20261119T190000Z
CREATED:20260915
LAST-MODIFIED:20260915
PRIORITY:5
SEQUENCE:10
TRANSP:OPAQUE
SUMMARY:SIA StartUps in Security Presents: The “Marketing That Matters” Series
DESCRIPTION:Get Full Program Details & Register ( https://www.securityindustry.org/webinar/sia-startups-in-security-presents-the-marketing-that-matters-series/ )\nAbout the Series\nJoin marketing wizards from the Security Industry Association (SIA) StartUps in Security community ( https://www.securityindustry.org/communities/startups-in-security/ ) to explore how to do marketing well for startups and small companies on a limited budget. This program is a series of highly interactive Zoom meetings where it’s all about dialogue. You ask your questions, we share ideas and give tips. Ready to take your marketing to a new level? This is the series for you!\nThis is not a typical webinar series. Each session is structured as an interactive workshop where participants can engage in a virtual meeting with peers, share experiences, discuss challenges and collaborate on solutions tailored to the realities of startup growth.\nParticipants will:\n\nLearn from industry peers and startup marketing leaders\nParticipate in collaborative exercises and discussions\nApply practical frameworks to their own business challenges\nGain actionable insights specific to security industry startups\nLeave each session with strategies they can implement immediately\n\nWho should attend?\n\nStartup founders and co-founders\nMarketing leaders and team members\nCEOs and executive leadership teams\nSales leaders and business development executives\nProduct marketing and go-to-market leaders\n\nSeries at a Glance\n\nWhen: Thursday, Oct. 1; Thursday, Oct. 29; and Thursday, Nov. 19, 2026 (1:00–2:00 p.m. ET)\nWhere: Virtual/Zoom\nWhat: Interactive meeting open to SIA members only. Need help with your membership access? Email membership@securityindustry.org ( mailto:membership@securityindustry.org ).\nNOTE: SIA’s Confidentiality Policy ( https://www.securityindustry.org/about-sia/bylaws-policies-and-rules/confidentiality-policy/ )\n\n
URL:https://www.securityindustry.org/siaevents/sia-startups-in-security-presents-the-marketing-that-matters-series/
ORGANIZER;CN=SIA:MAILTO:
CATEGORIES:Webinars &amp; Virtual Events
LOCATION:Zoom
ATTACH;FMTTYPE=image/jpeg:https://www.securityindustry.org/wp-content/uploads/2026/09/StartUps_Marketing-that-matters-Series.jpg
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