Security Industry Events Calendar
UPCOMING INDUSTRY EVENTS
The SIA security industry events calendar is a guide to SIA official events and major industry events, as well as events where SIA has a presence or a partnership.
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SIAcademy LIVE! Security Sales and Business Development
August 30, 2022 @ 3:00 pm - 4:00 pm EDT
One event on August 11, 2022 at 3:00 pm
One event on August 16, 2022 at 3:00 pm
One event on August 18, 2022 at 3:00 pm
One event on August 23, 2022 at 3:00 pm
One event on August 25, 2022 at 3:00 pm
One event on August 30, 2022 at 3:00 pm
SIAcademy LIVE! offers virtual instructor-led courses designed to accelerate your business growth and enhance your technical know-how. The newest SIAcademy LIVE! learning series is designed for security professionals at manufacturer, integrator, dealer and reseller businesses who are looking to increase sales, improve lead generation strategies and win more business through authentic customer service and needs-based sales approaches.
This series is ideal for:
- Sales leaders at systems integration/installing/reseller/dealer firms
- Manufacturer business development and account representatives
- New and rising employees seeking insights on sales and business growth strategies
- Sales, marketing and operations professionals looking to enhance customer service and executive skills
Course topics covered include:
- Security sales and business development strategies
- A consultative approach to security sales
- The art of upselling
- Selling to the CISO
- Proposals and presentations that separate you from the competition
- The value of coopetition within the security sales ecosystem
This series can be purchased as an individual course, and corporate packages are also available for companies who wish to register groups of employees for the course.