April 20, 2020
Wondering how to navigate sales, marketing and communications during a pandemic? So are your fellow security industry sales and marketing leaders! To help you steer your ship, SIA hosted a live virtual discussion for SIA members to explore how to handle sales, business development and marketing aspects of your business.
Attendees had the opportunity to share, ask for ideas and discuss what’s working and what’s not during this unprecedented time and gathered actionable insights to implement at their own companies.
- Janet Fenner, experienced security industry chief marketing officer
- Kevin Friedman, principal, Maize Marketing
- Jody Ross, vice president of global sales, AMAG Technology