Security Industry Association Unveils New Logo at ISC West

ALEXANDRIA, Va. – Jay Hauhn, Chairman of the Board of Directors for the Security Industry Association (SIA), unveiled the organization’s new logo on March 28, 2012, at the ISC West show in Las Vegas.

The new logo, which was created with input from SIA members, the Board of Directors and the SIA Marketing Committee, reflects a more contemporary, global, simplified representation of SIA as the primary resource for the security industry.

“Our logo redesign is a reflection of the strategy outlined by our Board of Directors last year,” Hauhn said. “Members told us they wanted a logo that better reflected the organization. Just as importantly, they wanted a logo that was easy for them to use in their print and online outreach to show that they are SIA members – the recognized thought leaders in the industry.”

In 2011, SIA’s Board of Directors drafted a new strategic plan for the organization that emphasizes member interaction with the organization and reaching out to segments of the industry that were not previously part of the organization’s core membership.

“SIA’s new logo is reflective of our membership: strong, progressive, energetic, and leading the industry into the future,” said Don Erickson, SIA’s CEO.

SIA members can access the new membership button through the Resource Library on the SIA website. Requests for a hi-res version for use in print materials should be sent to Rob Traister, SIA’s manager of communications.


About the Security Industry Association (SIA)

The Security Industry Association (SIA) (www.securityindustry.org) is the leading trade association for electronic and physical security solution providers. SIA protects and advances its members’ interests by advocating pro-industry policies and legislation at the federal and state levels; creating open industry standards that enable integration; advancing industry professionalism through education and training; opening global market opportunities; and fostering collaboration with other like-minded organizations. As a proud sponsor of ISC Expos and Conferences, and owner of the Securing New Ground Conference, SIA ensures its members have access to top-level buyers and influencers, as well as unparalleled learning and networking opportunities.

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