SIA New Member Profile: TOUGHDOG Security Systems


New Security Industry Association (SIA) member TOUGHDOG Security Systems provides distributors and dealers with a product line that includes HD over coax, HD on IP, IP access control and IP intercoms managed by state-of-the-art surveillance monitoring software. The company is headquartered in McAllen, Texas, with an additional office in San Antonio, Texas, a strong presence in the southern states and customers throughout the continental United States.

SIA spoke with Jorge Diaz, CEO of TOUGHDOG, about the company, the security industry and working with SIA.

Tell us the story of your company.

Jorge Diaz

JD: At the end of the last decade, deep down in South Texas, there was a need for a better surveillance product line, one with better features and quality, competitive prices and, more importantly, local service and support. All the brands sold at the only local distributor of the Rio Grande Valley were coming from the northern states. Installers suffered from a very long return merchandise authorization process, lack of product availability and not having local support, not to mention fast and good service; this is why, in early 2011, TOUGHDOG was born, a brand that will fill in all those blanks, a surveillance product line offering quality products, top-of-the-line features like the 700TV lines in a world of 480, 500TVL, IP66, long-range with smart infrared, wide dynamic range, DVR with HDMI outputs, a complete line of products, with the idea of reliability, durability, availability and the backing of a local brand.

What solutions/services does your business offer in the security industry? And what makes your offerings/company unique?

JD: We specialize in surveillance systems, and we are always innovating to offer a unique line of products and accessories, like our new solar units, the no-configuration wireless bridges, 4G LTE products and many unique accessories or peripherals for a successful installation. In addition, our team of engineers are always available for pre- and post-sale technical support.

What is something we might not know about your company – or something new you are doing in security?

JD: We are looking into the renewable energy to power surveillance products. We will be coming out with new products and accessories that will positively impact our industry.

The views and opinions expressed in guest posts and/or profiles are those of the authors or sources and do not necessarily reflect the official policy or position of the Security Industry Association.