Senior Director of Marketing
Geoff Kohl is the senior director of marketing for the Security Industry Association (SIA). As senior director of marketing, Kohl is responsible for delivering strategic marketing direction to expand the awareness of SIA and its product and service offerings.
He serves as the primary researcher and author for the association’s annual trends report, Security Megatrends, and is a regular speaker on trends topics shaping the security industry. In addition, he serves as SIA’s conference manager for the Securing New Ground conference, an executive event held annually in New York City which brings together security industry business leaders for two days of sharing insights and open discussions on the industry’s future.
Prior to serving SIA and its members, Kohl entered the security industry in 2004, developing an industry information and news portal, where he served as editor-in-chief and associate publisher, and in 2011, he developed a conference event that connected the security industry with law enforcement and other public safety stakeholders on the topics of urban security and integrated security solutions for public safety applications.
Kohl’s work experience also includes serving as the chief travel editor for Morris Media Network’s Where magazine brand. He provided content strategy and led a global editorial team that was focused on growing the brand’s consumer audience, digital reach and overall awareness in the competitive travel media space by producing and promoting highly engaging travel content.
He holds a master’s degree from the University of Mississippi and a bachelor’s degree from Sewanee: The University of the South.
- Securing New Ground conference
- Security Megatrends annual report
- SIA’s overall marketing and brand presence
- SIA communications strategy with members and industry