Grow Stronger: How to Expand Your Mexico and LatAm Security Business
About the Webinar
Expand your global presence: Mexico is your next step.
With a security equipment market projected to grow by nearly $1 billion by 2028, Mexico stands out as a strategic region for those looking to expand their operations. Expo Seguridad México is the ideal platform to do so by bringing together more than 18,000 professionals, offering over 35 specialized conferences, and connecting you with an audience where 66% are directly involved in purchasing decisions—it is a key event to position your brand, generate new opportunities and take your business to the next level.
Be part of the growth. Learn how to grow your business’ reach in Latin America as part of this Security Industry Association (SIA) informational webinar.
Discussion topics include:
- How to access the Mexico security market
- The security growth outlook in Mexico and the country’s market potential
- How to find partners to enter the Mexican market
- The Expo Seguridad México trade show
Date
- Nov 13 2025
Time
- 1:00 pm - 2:00 pm
More Info
Organizer
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Security Industry Association
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Email
info@securityindustry.org -
Website
https://www.securityindustry.org
Speakers
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Kenia CaballeroLatAm Director, SIAKenia Caballero is the industry affairs manager for the Security Industry Association (SIA). She serves as the primary point of contact on behalf of SIA for programs and events.
Kenia brings 15+ years of marketing and events experience working in different industries such as pharma, insurance, IT, security and life sciences.
Before joining SIA, she worked at Danaher as part of their local and global marketing team focusing on growth, funnel management and customer engagement. Served on the marketing team for Axis Communications covering Mexico, Central America and the Caribbean and launched and drove adoption of products and services for enterprise, government and open-source communities at Microsoft.
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Don EricksonCEO, SIADon Erickson was appointed CEO of the Security Industry Association on Nov. 1, 2011. He previously served as SIA director of government relations from 2006 to 2011.
As CEO, Don leads implementation of SIA’s Board Strategic Framework and oversees SIA’s collaboration with industry and vertical market associations and organizations. He is responsible for management of SIA’s operations and programs including marketing, membership, government relations, education and standards initiatives and serves as the organization’s primary liaison to ISC Events.
Prior to joining SIA, Don served as manager of legislative affairs for Alcatel and legislative director for a trade association representing rural telecommunications providers. He spent six years on the senior legislative staff of U.S. Sen. Rod Grams, where he facilitated the enactment of legislation pertaining to criminal justice, telecommunications and technology policy.
Don has served as a member of several boards including The Catholic University of America Alumni Association, Mission 500, the National Capital Region Security Forum and the IAHSS Foundation. He was selected as a Top CEO by CEO Update magazine in 2013 and by Security magazine as “One of the Most Influential People in Security” in 2018 and inducted into the Security Sales& Integration Security Hall of Fame in 2023. Don currently serves on the U.S. Chamber of Commerce Association Committee of 100 (C100).
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Jason de SouzaManaging Director, Latin America and the Caribbean, Genetec
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