Physical Security as a Strategic Enabler of Growth

Managing risk has never been more essential to stability and sustainability

Maureen Carlson is the president and co-founder of System Surveyor.
Maureen Carlson is the president and co-founder of System Surveyor.

In today’s fast-paced and increasingly interconnected world, physical security has become more critical than ever.

A 2023 “World Security Report” from a major security provider revealed a staggering statistic: Large global businesses reported losing $1 trillion in revenue in 2022, alone, as a result of physical security incidents. In addition, 25% of public companies surveyed experienced a drop in their corporate value following an internal or external security breach within the preceding 12 months. These numbers underscore the profound impact that security failures can have on a business’s financial stability and long-term sustainability.

Given these risks, companies are increasingly recognizing the importance of comprehensive physical security systems – not just for safety and protection, but as an essential driver of operational continuity and growth.

The Impact of Security Incidents

Whether the result of theft, vandalism or even an internal incident, a physical security breach can lead to devastating financial consequences. As small businesses, schools, hospitals and other organizations and facilities continue to invest in infrastructure, technology and human capital, the potential losses from such events become all the more severe. Beyond the immediate financial impact, security breaches also erode trust with customers, partners and stakeholders and can even lead to regulatory scrutiny and legal liabilities.

The study referenced above highlights just how deeply a security incident can affect a company’s bottom line. The loss of $1 trillion in revenue across large global businesses serves as a stark reminder that the consequences of neglecting physical security can be monumental. In light of these risks, many organizations are shifting from reactive security measures to proactive, integrated security solutions. This proactive approach not only helps mitigate threats, but also contributes to more streamlined and efficient operations, ultimately driving growth.

Integrators: Streamlining the Survey, Design and Proposal Process

Integrators play a pivotal role in designing, implementing and maintaining physical security systems for end users; however, delivering these solutions efficiently requires overcoming various challenges, including time-consuming site surveys, complicated system designs and the need to deliver tailored proposals. By leveraging innovative site survey and system design platforms, integrators can unlock greater efficiency and streamline these critical processes.

Standardization of Site Surveys

Mobile site survey tools enable integrators to streamline and standardize the site survey process, making it easier to assess unique deployment needs and gather data in a consistent and organized manner. Standardization ensures a higher level of accuracy, in part by reducing the likelihood of errors or miscommunication that can occur during the survey phase. By gathering insights from end users more accurately and efficiently, integrators are able to design more effective and reliable security systems.

Efficient System Design

Once a site survey is completed, the system design phase begins. Collaborative design tools that integrate seamlessly with survey data allow integrators to translate security system requirements into a dynamic and accessible digital as-built system, allowing stakeholders to review device placement and other variables and offer input in real time. This simplified and streamlined design process helps integrators create customized solutions that meet the specific security needs of the organization, all while staying within budget and time constraints.

Faster Proposal Creation

With automated systems that integrate survey data and design elements, integrators can generate accurate and professional proposals in a fraction of the time it would take using traditional methods. This not only speeds up the sales process but also improves communication with clients, creating more business opportunities in the future. By consistently delivering proposals that are clear, comprehensive and tailored to the client’s needs, integrators can strengthen relationships and close deals more quickly, ultimately driving revenue growth. Becoming an extension of the client’s security team as opposed to just a conduit for obtaining equipment improves long-term relationships and leads to better outcomes.

End Users: Enhancing Collaboration and Effectiveness

Whether an end user is a business owner, campus administrator, security officer or IT staff member, the ultimate goal remains a physical security system that performs effectively and reliably over time. Achieving this requires input and buy-in from multiple stakeholders across different departments. So, for end users, the value of collaborative and accessible security resources cannot be overstated.

Collaborative Design Process

With digital site survey and system design software that provides users with real-time access to security system specifications, key stakeholders can be involved in the process from the very beginning. By allowing all relevant parties to contribute to and review a system’s design, end users can ensure that the result will meet both security needs and operational goals.

Informed Decision Making

When security stakeholders have full visibility into the design and implementation process, they are better equipped to make informed decisions about the technology and equipment being used. As an example, viewing the area of coverage for video surveillance cameras provides an opportunity to identify potential gaps. In this way, collaboration tools allow integrators and end users to determine a system’s capabilities, assess the impact of different security solutions, and even simulate potential security breaches to spot weaknesses before they become critical problems. This proactive approach leads to more effective security measures and reduces the likelihood of overlooked vulnerabilities and expensive redesigns. It also helps technical teams share concepts and mapped designs with less-technical decision makers.

Long-Term System Maintenance

In the same way a car requires regular oil changes, a well designed physical security system needs ongoing maintenance to remain effective. By using an accessible, dynamic and digital as-built of a system, end users can address potential issues early on, perform routine maintenance and ensure long-term functionality. Furthermore, a cloud-based system design platform enables system updates and adjustments to be made as new security threats emerge or the facility environment evolves. This flexibility ensures that the security system remains robust and responsive to the changing needs of the organization.

Conclusion

An investment in physical security should never be a reactive measure. For businesses and institutions of all shapes and sizes, it should be a strategic function that positively affects an organization’s bottom line. Financial losses associated with security incidents can be crippling; investing in comprehensive, collaborative and sustainable security solutions can significantly reduce risk and prevent losses.

Integrators who streamline and standardize system design and lifecycle maintenance processes unlock new efficiencies that allow them to deliver customized security solutions faster and more effectively. Meanwhile, end users benefit from collaborative tools that ensure all stakeholders are involved, improving decision making and the long-term success of security systems.

In today’s rapidly evolving landscape, a strong physical security strategy is not only essential for protecting assets but also for driving growth, enabling partnerships and ensuring that businesses, facilities and campuses can operate safely and efficiently.