Series begins Wednesday, May 5, 2021

This series of training sessions is for leaders and managers at integration/installing/reseller businesses who are looking to streamline operations within their firms and simultaneously win more business.

This series is ideal for:

• Systems integration business owners/leaders/directors
• Sales leaders at systems integration/installing/reseller/dealer firms
• Operations directors seeking to improve internal processes
• Any managers looking to grow business strategy and executive skills

These six training sessions will cover the following topics:

• Creating Competitive Advantage: From Site Assessments to Install and Everything In Between (May 5)
  • Instructor: Elisa Mula, founder, EMD, LLC
  • Session learning objectives:
    • Discover the benefits of offering a consultative approach to client relationships.
    • Understand the value of cultivating partnerships to create competitive advantage.
    • Discuss opportunities in fundraising/grants and assessments.
      Identify new potential revenue streams as an integrator.
    • Share strategies for remaining agile during transformative times.
• Best Practices for Successful Security Design Projects (May 12)
  • Instructor: Frank Pisciotta, president, Business Protection Specialists Inc.
  • Session learning objectives:
    • Identify and review common mistakes made by security consultants, integrators and end users.
    • Explain and discuss solutions to these common mistakes to ensure a harmonious relationship among project stakeholders.
    • Learn how effective coordination, communication and commitment can lead to increased profit margins for integrators.
• How to Position Your Company for Success in Today’s Competitive Business Landscape (May 19)
  • Instructor: Kirk MacDowell, president, MacGuard Security Advisors Inc.
  • Session learning objectives:
    • Examine what mega-tech security companies are doing to establish competitive advantage and learn their keys to success.
    • Discover what new technologies can help optimize your business operations and learn how to leverage technological innovation.
    • Review your marketing strategy to align with the diverse needs and wants of customers.
    • Customize your selling approach to changing dynamics of commercial and multi-family residential security.
• Common Project Profitability Killers and Effective Project Management (May 26)
  • Instructors: John Nemerofsky, chief operating officer, Sage Integration; Brendan McFall, technical engineering manager, Northland Controls
  • Session learning objectives:
    • Discuss best practices to avoid common profit killers in integration projects as a business leader.
    • Share lessons learned from foreseeable and unforeseeable disruptions that may impact the project's bottom line.
    • Review key principles for effective security project management.
    • Identify opportunities to improve project planning, monitoring, management and close to deliver project on time and within budget.
• Technology as a Service: Creating a Business Case for Your Company and Your Customer (June 2)
  • Instructor: Paul Metzheiser, managing partner, TAMCO
  • Session learning objectives:
    • Define technology as a service and discuss why it is a logical, comprehensive service offering.
    • Discuss the current subscription economy and economics of ownership.
    • Review the 8 Pillars to Pivot and sell technology as a service.
    • Discover the value of subscription models for integrators and end users.
• Business Optimization: Creating a Culture of Continuous Improvement (June 9, 90-minute session)
  • Instructor: Jon Laing, director of training  and development, ASSA ABLOY
  • Session learning objectives:
    • Identify opportunities for improvement within your organization to optimize business processes.
    • Describe clear, identifiable business goals to increase productivity and measure success along the way.
    • Discuss core LEAN topics to improve operational efficiency.
    • Learn how to lead organizational change by establishing a cycle of continuous improvement.
  • Description: This hands-on, interactive workshop is designed to help integration business leaders manage change to optimize their work processes. Participants are required to complete a self-analysis tool which becomes a road map to help drive a culture of continuous improvement.
  • Closing Guest Speaker: [INVITED] Bill Bozeman, PSA Security Network: Top 4 Things Integrators Need to Know to Optimize Business

Learning Levels: Intermediate, Advanced

Register for This Course

Pricing: Registration for this course series is $149/$199 (SIA members save $50). Your registration includes all course sessions (March 17, 24, 31; April 7, 14, 21). A 5-seat corporate registration package is $499/$699 (SIA members save $200) and includes registration for five individuals from your company.

The Series begins August 2021

In this series of learning sessions, we cover some of the most important cybersecurity and networking topics that physical security professionals must be competent in, whether you’re installing and managing solutions or simply need proficiency and common knowledge when working with partners and clients.

Ideal for:

• Security teams managing electronic security systems
• Technicians, installers, project managers
• Systems designers, engineers
• Sales and marketing professionals who need to be knowledgeable on customer networks and cybersecurity requirements

Covering these important topics:

• Basic Networking Knowledge and Information Security Principles
• Network Hardware and Device Security
• Network Communications Security
• Installation and Configuration
• Software Assurance and Security
• Operations Standards, Policies and Risk Assessments

Learning Levels: Fundamental, Intermediate

Courses Scheduled for October 2021

SIAcademy LIVE Technical Tracks are practical series for integrator employees and hands-on field teams for practitioners. These course series are designed to strengthen your technical proficiency and learn full considerations related to implementing security systems.

Ideal for:

• Technicians and project managers at systems integration firms and professional services teams
• Security practitioner teams managing electronic security solutions
• New and rising employees seeking additional learning on electronic security solutions
• Sales, marketing and development professionals that need additional technical training

Video Security Systems Technical Track

Covers these important topics:

• Fundamentals: Common systems designs and hardware used in video surveillance
• How to implement video in low-light environments
• Challenging Video Scenarios: How to Select the Right Camera Type for the Application
• Camera Hardware Types and Selection
• Video Management System (VMS) Usage and Recording/Storage
• Fundamentals of Networking and Cabling
• Integrating Video with Other Security Systems
• Common Issues and Failure Problems for Video Security Systems

 Learning Levels: Fundamentals, Intermediate

Course Scheduled for October 2021

SIAcademy LIVE Technical Tracks are practical series for integrator employees and hands-on field teams for practitioners. These course series are designed to strengthen your technical proficiency and learn full considerations related to implementing security systems.

Ideal for:

• Technicians and project managers at systems integration firms and professional services teams
• Security practitioner teams managing electronic security solutions
• New and rising employees seeking additional learning on electronic security solutions
• Sales, marketing and development professionals that need additional technical training

Access Control Systems Technical Track

Covers these important topics:

• Fundamentals: Common systems designs and hardware used in access control
• Credentials and Credential Management
• Readers and Controllers
• Access Control Software System Functionality and Common Features
• Common system designs, including cloud solutions
• Integrating access control with other security systems
• Essential codes for common building access and egress

Learning Levels: Fundamentals, Intermediate

Course Dates: March 17, 24 and 31; April 7, 14 and 21 (Wednesdays, 2-3 p.m. EDT)

If you are seeking to create or expand your government business, this series is for you! It is particularly relevant for security industry systems integrators, manufacturers and any company developing products or providing services with government applications. This series will rely on SIA’s extensive knowledge of government agencies, programs, procedures and opportunities to help your business find growth in this market segment.

This course is ideal for:

• Executive leadership seeking government business growth
• Business development professionals working with government clients
• Product managers and other manufacturer employees creating solutions targeted for government applications
• Systems integrators and service providers seeking to expand government business

These six training sessions will cover the following topics:

• Doing Business With the Government: Getting Started and Identifying Project Opportunities (March 17)
  • Instructor: Shenê Commodore, government contracts and business manager, Intertek
• Identifying Applicable Federal and State Grants Programs (March 24)
  • Instructor: Jake Parker, senior director, government relations, SIA
• State and Federal Contracting (March 31)
  • Instructor: Rachel Wyatt-Swanson, director, federal enterprise solutions, VIRSIG LLC
• Leveraging the GSA Schedules Program (April 7)
  • Instructor: Lynn de Séve, president, GSA Schedules, Inc.
• Guidance on Buy America/Buy American Requirements (April 14)
  • Instructor: Dismas Locaria, partner, Venable LLP
• Cybersecurity Certifications Required for Government Partners (April 21)
  • Instructor: Andrew Lanning, co-founder, Integrated Security Technologies

Learning Levels: Intermediate, Advanced

Register for tHIS Course

Pricing: Registration for this course series is $149/$199 (SIA members save $50). Your registration includes all course sessions (March 17, 24, 31; April 7, 14, 21). A 5-seat corporate registration package is $499/$699 (SIA members save $200) and includes registration for five individuals from your company.