SIA New Member Profile: Loffler Companies
New Security Industry Association (SIA) member Loffler Companies is an independent professional services organization dedicated to providing superior managed IT solutions, office technologies and services. The company is headquartered in St. Louis Park, Minnesota, and supports customers throughout the upper Midwest with offices across Minnesota, Wisconsin, North Dakota, South Dakota, Iowa and Nebraska. While Loffler is deeply rooted in the region, it also supports national organizations. Loffler devices are placed in more than 2,000 cities nationwide, backed by a service model designed to scale for customers with multiple locations.
SIA spoke with Anthony Rocheford, practice manager of physical security at Loffler, about the company, the security industry and working with SIA.
Tell us the story of your company.
Anthony Rocheford: Loffler Companies was founded in 1986 by Jim Loffler and his wife, Darcy, starting in a garage with a simple idea: pair great technology with service that treats customers fairly. What began with dictation machines quickly expanded as clients’ needs evolved, first into fax, then printers, copiers, color devices and eventually broader business technology solutions.
Over time, Loffler’s role grew from equipment provider to trusted advisor, helping organizations manage and secure the technologies that run their business. That evolution naturally included security, first through protecting information and networks and then expanding into managed services that support modern business security systems such as video surveillance and access control. This approach brings a unified, service-led model to helping customers stay productive and protected.
What solutions/services does your business offer in the security industry? And what makes your offerings/company unique?
AR: Loffler Companies delivers a comprehensive portfolio of business technology and security services designed to support modern, connected organizations. Offerings include managed IT services, cybersecurity programs, cloud services, data backup and disaster recovery, unified communications and phone systems, workflow and document management software and cloud-based physical security solutions such as video surveillance, access control and monitoring. By supporting both IT and physical security systems, Loffler helps organizations reduce complexity while improving visibility, reliability and overall security posture.
What makes Loffler unique is our ability to manage these services through a single, trusted partnership. Rather than working with multiple vendors, customers can rely on one team to support the full technology ecosystem that powers their operations. This integrated, service-led approach allows organizations to work more efficiently while strengthening security across locations and environments.
In addition, Loffler offers industry-leading managed print services, which play an important role in reducing security risk tied to devices, documents and workflows. By proactively managing printer fleets, access controls, supplies and usage, managed print services help organizations improve document security, reduce IT burden and gain better insight into how information moves throughout the business.
What is something we might not know about your company—or something new you are doing in security?
AR: Loffler is reshaping how organizations deploy and manage physical security through its hardware-as-a-service (HaaS) model. Instead of large upfront capital investments or the ongoing burden of maintaining aging systems, customers receive modern, cloud-enabled security solutions delivered as a fully managed service.
This model provides predictable costs, continuous system support and built-in technology refreshes—helping organizations avoid obsolescence while maintaining reliable, scalable protection across locations. By shifting security from an ownership model to a service model, Loffler removes complexity and allows customers to focus on operations rather than infrastructure.
What is your company’s vision, and what are your goals for the security industry?
AR: Loffler’s vision is to help organizations succeed by enabling them to work smarter, faster and more efficiently, with technology that’s secure and supported by a team they trust. As threats evolve and systems become more connected, our goal is to simplify security and operations—bringing IT, physical security and business workflows together under a managed services model that improves visibility, lowers risk and reduces complexity.
What do you think are the biggest opportunities in the security industry right now?
AR: One of the biggest opportunities is the continued shift toward managed and cloud-based security services, including cybersecurity, video surveillance and access control. These platforms provide better scalability, centralized management and more actionable insight across distributed environments.
Another major opportunity is helping organizations prepare for AI adoption by securing data, infrastructure and collaboration systems. Security readiness is becoming a prerequisite for safely unlocking the value of emerging technologies.
What are your predictions for the security industry in the short and long term?
AR: In the near term, organizations will continue consolidating vendors and adopting managed security models that provide consistent monitoring, accountability, and recurring support. Customers want fewer tools and clearer ownership across both cyber and physical security.
Longer term, security will become more deeply embedded into daily operations through automation, AI driven insights and integrated platforms. Managed service providers will play an increasingly critical role in helping organizations adapt while maintaining resilience and compliance.
What are the biggest challenges facing your company and/or others int he security industry?
AR: A primary challenge across the industry is managing complexity. Organizations are balancing growing numbers of devices, cloud services, vendors and security alerts while facing talent shortages and budget pressure.
For many customers, especially small and midsized organizations, the challenge is finding practical ways to improve security without expanding internal teams. This continues to drive demand for managed, outcome-focused solutions.
What do you enjoy most about being at your company—and in the security industry?
AR: The most rewarding part of being at Loffler is the people and the shared commitment to helping customers succeed. Loffler’s service-first culture fosters collaboration, accountability and long-term partnerships, creating an environment where meaningful work happens every day.
Being in the security industry adds to that sense of purpose. The solutions Loffler delivers help protect critical assets and operations, making a real difference for organizations and the communities they serve.
What does SIA offer that is most important to you/your company? And what do you most hope to get out of your membership with SIA?
AR: Five key SIA offerings stand out to us:
- Industry advocacy that protects Loffler’s business model
- Standards and interoperability that enable best-of-breed solutions
- Market intelligence that guides strategy and investment
- Networking with manufacturers, partners and end users
- Credibility and trust in enterprise security conversations
Overall, the most important value SIA provides to Loffler is the combination of advocacy, standards leadership, market intelligence and industry credibility. Together, these benefits support Loffler’s ability to deliver compliant, interoperable and future-ready physical security solutions while maintaining trust with enterprise customers.
How does your organization engage with SIA? What are your plans for involvement in the next year?
AR: Our organization engages with SIA by participating in key industry events and leveraging SIA resources to support the growth and maturity of our physical security practice. In the coming year, our team will be attending the ISC West conference to stay current on emerging technologies, industry trends and best practices, as well as strengthen relationships with manufacturers, partners and peers across the security ecosystem.
In addition, we are building a structured internal engagement process to increase awareness and utilization of SIA resources among our physical security teams. This includes sharing relevant SIA research, standards update, and educational content internally, as well as encouraging team members to participate in SIA webinars, publications and working groups where appropriate. Our goal is to deepen our team’s industry knowledge, reinforce standard-based solution design and ensure our physical security offerings remain aligned with the direction of the broader security industry.
The views and opinions expressed in guest posts and/or profiles are those of the authors or sources and do not necessarily reflect the official policy or position of the Security Industry Association.
Back to Top