Grow Stronger: How to Expand Your Mexico and LatAm Security Business
November 13, 2025
About the Webinar
Expand your global presence: Mexico is your next step.
With a security equipment market projected to grow by nearly $1 billion by 2028, Mexico stands out as a strategic region for those looking to expand their operations. Expo Seguridad México is the ideal platform to do so by bringing together more than 18,000 professionals, offering over 35 specialized conferences, and connecting you with an audience where 66% are directly involved in purchasing decisions—it is a key event to position your brand, generate new opportunities and take your business to the next level.
Be part of the growth. Learn how to grow your business’ reach in Latin America as part of this Security Industry Association (SIA) informational webinar.
Discussion topics include:
- How to access the Mexico security market
- The security growth outlook in Mexico and the country’s market potential
- How to find partners to enter the Mexican market
- The Expo Seguridad México trade show
Speakers:
- Moderator: Kenia Caballero, LatAm director, SIA
- Paola Buenrostro, show manager, Expo Seguridad México and Expo Seguridad Industrial
- Nathalia Elías, sales executive, international sales group, RX
- Don Erickson, CEO, SIA
- Dan Rothrock, senior vice president, global business development, Zenitel





