SIA Member Profile: Chris Sincock, Vice President – Security Business, DAQ Electronics LLC

Security Industry Association (SIA)

How did you get into the Security Industry?

Back in 1987 I was a market analyst for The Wiremold Company, a manufacturer of electrical raceways and products, and my responsibilities included researching new markets, products, and forecasting the overall business for the company. In the mid to late 1980s, electrical construction was growing at a rate pretty close to GDP, which was hovering between 3% and 4% at the time. As I was researching the security market in general, and access control as a sub-set, I saw that the growth rate in this market was in excess of 10% CAG and I realized that Wiremold needed to focus some efforts in this arena. I was promoted to Product Manager and some of my products lent themselves to the security installers, but our traditional channels of distribution and product packaging quantities were more aligned with the electrical contractor as opposed to the security dealer/installer. I did some product and channel research, identified potential channel partners, adjusted packaging, and developed a few additional products specifically for the security market. Changes within senior management at Wiremold left me without an advocate for creating a new Security centric channel and I lost support for my efforts. However, I was hooked on the Security Industry and in 1993 was hired by the Notifier Division of Pittway Corporation to get them into new markets such as access control, master clock systems, and integrated systems to complement their Life Safety solution offering.

What do you enjoy most about your role?

Building and creating successful businesses. Creating a business from scratch, or taking a failing business and turning it around, allows me to use the full range of experience, skills, and abilities that I have been able to develop over the course of my career.

What’s your prediction for the biggest trend that will take place in the security industry in 2013?

Continued migration to IP based systems and edge devices; increased adoption of wireless technologies and mobile applications; and the application of analytics to Big Data collected by security management systems.

What is your biggest challenge?

Time, budget, and competing for channel partners and end-users attention in the highly fragmented security industry that I know and love.

What does your organization receive from membership in SIA that you’d like to share with others?

Information, support, advocacy, networking opportunities, and validation with channel partners and end users. Also, from a purely financial perspective, SIA membership virtually pays for itself with reduced rates for ISC, New Product Showcase, and many other industry events. It’s a no-brainer as far as I’m concerned.

Will you be attending the ISC West show? What are you most looking forward to about the event?

Absolutely! I’m looking forward to competing in the New Product Showcase with a very exciting new access control solution, meeting prospective customers, and seeing old friends.

The views and opinions expressed in guest posts and/or profiles are those of the authors or sources and do not necessarily reflect the official policy or position of the Security Industry Association (SIA).