SIA New Member Profile: LCA Sales Co.

The Security Industry Association welcomes aboard LCA Sales Co., based in Hawthorne, New York, as a new member of the association. We caught up with President and CEO Joel Schwartz, who told us more about LCA Sales. In our discussion, Schwartz emphasized networking as a primary benefit of SIA membership.

As a manufacturers’ representative agency, LCA Sales provides strong technical knowledge and support to its customers, both internally and in the field. Specializing in PP security systems, LCA Sales has strong long-term relationships with end users and consultants to bring projects and opportunities to integrators and distributors. Find out more about the company at www.lcasales.com.

How did your company get its start? How did it get involved in the security industry?

Two ex-GIs from World War II started LCA in 1945, selling two-way radios for use on land, sea and air to government and commercial customers. In 1980, we entered the security industry with video surveillance products, including Panasonic, which we still represent, after 37 years.

Who are the prominent executives at your company? Who would be a key person to meet at an industry networking event?

Joel Schwartz is the President and CEO. Steve Keech is our Sales Manager.

What’s your company’s biggest challenge right now?

Our biggest challenge is keeping up with the industry consolidation and pricing issues within our industry.

What does your organization receive from membership in SIA? How do you plan to be active in the association in the near future?

Our member listing recently appeared in the SIA Membership Directory! We would like to get that information to potential new manufacturers and customers. Meeting and networking with them will be a primary benefit of our membership.

Will your company participate in an upcoming event with SIA such as ISC West, New Product Showcase or Government Summit? If so, what aspect of the event appeals most to your company?

We’ll be attending ISC East and ISC West. Networking and seeing new products and technology is most important to us.

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