New Security Industry Association (SIA) member Magos was founded in 2007 and provides state-of-the-art radars for perimeter protection. Magos’ technology was originally developed for government and military use, but in 2015 the technology was declassified for commercial deployment. Since then, Magos has focused on delivering advanced, cost-effective radar solutions to the security market – and the technology is finding favor at power plants, data centers, oil refineries and other critical infrastructure applications. Magos is headquartered in Rehovot, Israel, and has a North American office in New Jersey. The company has a global customer base, and its radar solutions are deployed in over 20 countries.
SIA spoke with Yaron Zussman, general manager of Magos America, about the company, the security industry and working with SIA.
SIA: What solutions/services does your business offer in the security industry? And what makes your offerings or your company unique?
Yaron Zussman: Magos radars are IP based and extremely power efficient. These radars can be added to existing detection measures and yield volumetric perimeter protection in all weather and lighting conditions. What distinguishes Magos solutions from other systems is their superior coverage. Magos radars reach up to 120 degrees in azimuth, 30 degrees in elevation, and have detection ranges of up to 400 meters for humans and 600 meters for vehicles. With their high-range resolution and low power consumption, Magos radars effectively reduce false alarms. Another advantage of Magos’ perimeter protection products is that they can easily be integrated with existing video management systems, physical security information management and other control software for an end-to-end, easily maintained solution to customers’ security requirements.
SIA: What is your company’s vision, and what are your goals for the security industry?
YZ: Magos’ vision is simple: to provide state-of-the-art radar solutions, backed by years of research and development experience for the U.S. Department of Defense market, that provide a new level of security, performance and cost savings for the commercial and industrial sectors.
Regarding the security industry, Magos hopes to provide resources that will educate systems integrators and end users about the value of radar solutions so that they will come to embrace radar as a viable option for all perimeter applications, ranging from car lots to solar farms to airports.
SIA: What do you think are the biggest opportunities in the security industry right now?
YZ: The biggest opportunities, as we see them, are to be able to bring state-of-the-art perimeter detection capabilities that until recently were only available to organizations with very large budgets to all customers in the security market. In addition, there’s opportunity to leverage emerging artificial intelligence software to deliver better and smarter solutions that will significantly improve operational efficiencies for security and IT departments.
The United States is a strategic market for Magos, and the recent opening of our North American office in 2018 underscores this focus. Additionally, Magos has been deployed in many vertical markets, including higher education (protecting athletic complexes) and car dealerships.
SIA: What are the biggest challenges facing your company and/or others in the security industry?
YZ: Radar is still a relatively new technology for the commercial security market, and many within the industry still have some misconceptions on price and functionality. The greatest challenge is educating the marketplace about the value proposition of radar.
SIA: What does SIA offer that is most important to you/your company? And what do you most hope to get out of your membership with SIA?
YZ: For us, SIA offers a robust network of security professionals with ample events to help us meet and work with companies that we may have never been connected to previously.
The views and opinions expressed in guest posts and/or profiles are those of the authors or sources and do not necessarily reflect the official policy or position of the Security Industry Association (SIA).