Security Industry Association (SIA) member NVT Phybridge is a leader in long-reach power over ethernet (PoE). The company works to help organizations achieve simple, secure and cost-effective modernization to IP and the Internet of Things (IoT). NVT Phybridge is headquartered in Ontario, Canada, serves the United States and Canada and has teams dedicated to serving the needs of markets all over the world, including Mexico, Latin America, Europe, the Middle East, Africa and the Asia-Pacific region.
SIA spoke with John Croce, CEO of NVT Phybridge, about the company, the security industry and working with SIA.
SIA: Tell us the story of your company.
John Croce: NVT Phybridge is the combination of two companies, Network Video Technologies Inc. (NVT) and Phybridge. Oliver Emmanuel started Phybridge in 2008 after inventing the world’s first network switch that could deliver PoE over a single pair of unshielded twisted pair (UTP) wire with reach capabilities of up to 1,200 feet (365 meters), four times the reach of standard PoE switches. Oliver and I immediately recognized the value this innovation would bring to organizations as they modernized to IP communication from their legacy time-division multiplexing voice systems.
Years later, organizations started to move their physical security to IP. In 2014, Phybridge developed the first long-reach ethernet over coax switch to help simplify the modernization to IP security. Until 2014, Phybridge had only been in the IP telephony space. So, in 2015 we acquired NVT, a well-respected video transmission company with over 20 years of experience bringing quality products to the physical security industry.
We are driven by our passion for bringing the perfect solution to our customers, even if we must expose and overcome deep-rooted industry biases and outdated best practices. Our mission is the same today as it was in 2008: bringing real solutions and practical innovations to market that are good for the customer and our partners.
What solutions/services does your business offer in the security industry? And what makes your offerings/company unique?
JC: Our award-winning long-reach PoE technology transforms any new or existing single-pair UTP, coax or multi-pair UTP-based infrastructure into a secure and robust PoE backbone to support new IP security devices and applications – eliminating the extremely costly, disruptive and time-consuming process of ripping and replacing existing physical infrastructure. By leveraging Modern LAN principles and switch innovations, we help organizations establish or maintain a physically separate network for IP devices, ensuring the security and performance of the primary data network.
Our CHARIoT series of managed switches can extend connectivity up to 6,000 feet (1,830 meters) – that’s 18 times farther than a standard PoE switch. These long-reach capabilities ensure cyber-secure point-to-point network pathways, eliminating the need for repeaters and IDF closets along the way.
What’s something we might not know about your company – or something new you’re doing in security?
JC: Organizations who are looking to modernize their business to IP security and other IoT devices are severely challenged with the infrastructure required to effectively support these new systems. The “me too” mentality that many integrators and consultants recommend can destroy a project before it’s even started, as the traditional rip-and-replace method is extremely risky and costly to the customer. As a result, Frost & Sullivan recently published the Modern LAN white paper with their analysis of this trend and new best practices to ensure a cyber-secure and cost-effective modernization to IP and IoT.
NVT Phybridge has fully embraced these new Modern LAN principles, as we believe they perfectly align with our purpose. By changing the conversation from the deep-rooted traditional approach to a new Modern LAN approach, we continue to help organizations improve their outcome by avoiding risk, reducing network complexity and reducing infrastructure costs as they modernize their business to IP security. We are very pleased with the results our customers have experienced by leveraging these new Modern LAN design principles to eliminate rip-and-replace requirements. As a technology innovator, we are committed to new ideas and methodologies that allow our customers to take full advantage of IP security and IoT.
We have already helped organizations save over $100 million across all industries, including health care, education, hospitality, government, retail and transportation. We are not here to waste anyone’s time or money; we are here to bring practical, valuable and innovative solutions to networking challenges.
SIA: What does SIA offer that is most important to you/your company? And what do you most hope to get out of your membership?
JC: We are excited to work with SIA to help raise awareness in the physical security industry that there is a better way to modernize to IP security – without risk, disruption or high costs. We are committed to enabling Modern LAN principles while bringing the most innovative technologies to market to help even more organizations simplify their modernization to IP security. Our incredible global team of digital transformation experts, engineers, support agents and product specialists are excited about the value we bring to customers every day.