New Security Industry Association (SIA) member Arcules was created to reinvent the video monitoring industry with video cloud Internet of Things (IoT) solutions to better optimize business decisions and make the world a safer place. The company is headquartered in Irvine, California.
SIA spoke with Andreas Pettersson, CEO of Arcules, about the company, the security industry and working with SIA.
SIA: Tell us the story of your company.
Andreas Pettersson: Arcules began as an incubation unit within Milestone Systems and was recognized as a standalone company in 2017, established to offer a cloud-based video service to customers. As a Canon Group company, Arcules addresses the unmet need of modern enterprises for an integrated cloud-based video surveillance and IoT service. Using the latest developments in cloud, artificial intelligence (AI) and machine learning, Arcules combines previously untapped video and sensor data with analytics to deliver actionable insights that drive better business decisions, optimize operations and improve safety.
What solutions/services does your business offer in the security industry? And what makes your offerings/company unique?
AP: The Arcules integrated video cloud service provides businesses with the ability to proactively mitigate security risk while collecting business insights that drive operational efficiencies and incremental revenue. The Arcules service integrates with existing cameras, reduces server maintenance and IT management, and turns video into valuable insights across all locations. The Arcules service enables organizations to connect geographically dispersed locations by centralizing video and sensor data on a unified platform. As a result, end users can manage their multi-site surveillance for any location, from any device, at any time. The consumer-styled, intuitive user interface enables quick onboarding, faster deployment and reduced maintenance. Consider it as easy to use as your iPhone.
Built on Google Cloud Platform, Arcules is easy to scale without the burden of additional maintenance or expensive hardware. The solution aggregates and analyzes data and applies analytics on a site-by-site or organization-wide basis to help businesses glean insights and proactively improve safety and optimize operations, across all their locations.
The Arcules platform was built from the ground up so that every component, connection and data flow works to create the optimal customer experience, which is what sets us apart from other cloud-based video service providers on the market today. Taking a consumer-driven approach to design and development brings a more human element into the innovation we bring to the table.
What’s something we might not know about your company – or something new you’re doing in security?
AP: Arcules takes a different approach toward implementing security through a service-based model, which, for the most part, is new to the industry or unproven; however, cloud services are now being more widely adopted as the years go on. As a result of this approach, we’ve worked hard to deliver a cloud-based solution that is intuitive, easy to use and easily administered, taking the design of a consumer platform and simplifying it for operators, which brings a new element of simplicity to the service and sets us apart from more traditional security and video companies.
SIA: What is your company’s vision, and what are your goals for the security industry?
AP: Arcules aims to deliver a solution that can take forensic video data and transform it into actionable intelligence by combining it with IoT sensor data, applying AI and machine learning in an effort to generate business intelligence. Since cloud is still emerging, our goal is to educate the market on the advantages it presents while helping to revolutionize how video is stored and used by organizations around the world. Our vision is to be the leading integrated video cloud service driven by consumer-centered development and design that extends the numerous benefits of the cloud to today’s businesses.
SIA: What do you think are the biggest opportunities in the security industry right now?
AP: In short, the cloud. For so long, there has been a lack of contextual information available about the cloud, how it works and the advantages that it presents to businesses. The opportunity to revolutionize how security video is stored and analyzed has the potential to offer significant insights into not only security but business operations as well. There is tremendous opportunity to use video data beyond applications insecurity.
SIA: What are the biggest challenges facing your company and/or others in the security industry?
AP: The perceptions about the cloud, its security and the off-premise idea of data management. But it’s not about the security of the cloud – it’s how you manage it. As we engage in meaningful conversations in the marketplace, we are finding that the cloud still has a lot of challenges with regards to knowledge and at times, people are hesitant to hear more for fear of cybersecurity concerns.
But the cloud has many advantages. For customers, cloud-based services are a means to achieve enterprise-level security and video management at a fraction of the cost – both in infrastructure and overall investment. For integrators, cloud-based services provide additional ways to increase revenue through recurring monthly revenue, which allows integrators the ability to allocate resources and plan budgets.
SIA: What does SIA offer that is most important to you/your company? And what do you most hope to get out of your membership?
AP: SIA allows companies like ours the opportunity to stay aligned with the most recent and growing trends within the industry, including key networking events and educational opportunities, that allow us to spread the message of cloud-based services to a broader audience. So many of the people we are trying to reach are a part of the organization, and being a part of SIA can help us reach a new wave of potential customers and partners as we continue to grow our business.