New Security Industry Association (SIA) member Oyla is a sensor fusion and artificial intelligence (AI) company serving the physical security markets. The company is headquartered in San Carlos, California, and serves the North American market, with plans to expand globally later in 2021.
SIA spoke with Srinath Kalluri, CEO of Oyla, about the company, the security industry and working with SIA.
Tell us the story of your company.
Srinath Kalluri: Oyla was founded in 2018 and offers the world’s first broadly deployable sensor fusion solution for physical surveillance. The first product is an enhanced video solution that integrates low-cost LIDAR and video analytics at the hardware level and in a way that inherently fuses the 3D and video data. What does that mean? Better visual data for better physical security awareness. From the beginning, the Oyla team has been determined to develop an AI-based solution that improves accuracy with an inexpensive proprietary 3D sensor, putting analytics and detection at the forefront.
What solutions/services does your business offer in the security industry? And what makes your offerings/company unique?
SK: Oyla is a video-based AI company dedicated to bringing affordable 3D and AI solutions to organizations worldwide. It fuses powerful visualization technologies into a single form factor at an affordable price, giving business leaders the insight they need to enable their world. Oyla provides a highly reliable and affordable video security option for organizations that need accurate detection that reduces false alarms.
What is something we might not know about your company – or something new you are doing in security?
SK: Manufacturers in the security and business intelligence markets have long envisioned adding the combination of LIDAR, or 3D imaging, to mass-market video surveillance cameras. To date, the concept was too expensive and complex to deliver value to a wide range of organizations. Today, various LIDAR manufacturers claim their technology can be used for surveillance and perimeter detection, but they only provide an expensive LIDAR component, not a fieldable and proven video solution. Oyla’s technology is the exact opposite: an affordable camera platform that integrates LIDAR and video at the hardware level, fusing 3D and video data to achieve the highest reliability levels in a unified model.
What is your company’s vision, and what are your goals for the security industry?
SK: 2021 is going to be a significant year for Oyla. We’re launching a new look-and-feel of our brand, building our leadership position in the market, engaging in conversations with influencers and releasing our first solution to the market in the second half of the year.
We’ve received tremendous feedback from our partners and customers to date and look forward to building upon our core engineering capabilities. While it is still early, this is a market forecast to be worth $91B by 2026, and we think Oyla has something unique to offer that can lead to enduring success.
What do you think are the biggest opportunities in the security industry right now?
SK: We are in the first phase of rolling out beta solutions to customers and partners. The markets we are focusing on include smart and safe cities, manufacturing and logistics, government and perimeter security.
What does SIA offer that is most important to you/your company? And what do you most hope to get out of your membership with SIA?
SK: We are thankful for the opportunity to be a member of this organization and bring awareness to the new and innovative security technology available today.
The views and opinions expressed in guest posts and/or profiles are those of the authors or sources and do not necessarily reflect the official policy or position of the Security Industry Association.