Video: How to Start a Sales Call (Task Mode or Social Mode?)

How to Start a Sales Call: Task Mode or Social Mode?

Another video in the SIA Integration Insights series is here! In this video from Vector Firm Founder and President Chris Peterson, part 2 of our series on how to prepare for and start a sales call, you’ll gain an understanding of what mode (task mode or social mode) your customers are in so you can best engage in conversation with them.

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In this Integration Insights series, we share real-world business tips for security integrators. Follow the Security Industry Association (SIA) YouTube channel for more useful tips like these to help you grow your business, and make sure to turn on notifications so you get alerted when our new video content is live. We also welcome your input: Send an email to with your idea for a topic we should cover!