New Security Industry Association (SIA) member Plugout is a solutions-based technology and implementation services company focused on security innovation. The company has a diverse geographic presence, with offices in various locations, including its headquarters in Englewood, New Jersey, and additional offices in New Jersey, Florida, New York, Nevada and Ohio, and serves clients across a variety of regions.
SIA spoke with John Aksoy, founder and CEO of Plugout, about the company, the security industry and working with SIA.
Tell us the story of your company.
John Aksoy: In 2003, I founded Plugout with a vision to revolutionize the field of IP network video integration. The journey began in 1996 when I acquired the groundbreaking Neteye 200 from Axis Communications, the first network camera. At that time, I was operating one of the earliest consumer electronics online e-commerce platforms and regularly procuring print servers from Axis Communications.
The pivotal moment occurred when I received information about the Neteye 200. Contemplating the possibilities of streaming live video feeds over a 10mbps network or T1 lines across various locations, I was intrigued. Experimenting with the technology, I was pleasantly surprised as it successfully rendered small, low-resolution images. Promptly, I directed my web developers to create a single-page platform displaying two and then four live camera feeds from remote sites. The realization struck me – if I ever started a new venture, it would involve network video.
Years later, after I had departed from my previous endeavors, that initial inspiration resurfaced. I decided to establish a company dedicated to offering cutting-edge network-based IP video solutions. Although I lacked prior experience in the industry and faced significant challenges during the first decade, my commitment remained unwavering. At the outset, the security industry predominantly operated with analog systems, but I was determined to lead the way in embracing digital innovation.
Overcoming the initial hurdles, Plugout steadily evolved, navigating the dynamic landscape of IP video technology. Today, we stand as a testament to the transformative power of perseverance, innovation and a relentless commitment to pushing the boundaries of what is possible in the realm of network-based solutions.
What solutions/services does your business offer in the security industry? And what makes your offerings or your company unique?
JA: Plugout offers a wide range of solutions and services in the security industry. These include video surveillance, access control, facial recognition, biometrics, license plate recognition (LPR), cloud offerings, artificial intelligence (AI) and data aggregation.
What makes Plugout unique is its specialization in advanced security applications and professional services, as well as its close partnerships with technology leaders in the security industry. This positions Plugout uniquely to execute effectively for clients. The company’s core competencies lie in designing, deploying, maintaining and training users on enterprise-level security systems across various scales.
Plugout’s ability to cater to diverse sectors, such as hospitality, law enforcement, government, education, smart cities, retail, stadiums, commercial buildings, multidwelling residential communities and utilities, is another aspect that sets it apart. The tailored solutions, considering the specific needs of clients in both private and public sectors, contribute to the company’s reputation as one of the most groundbreaking and innovative companies in the electronic security industry.
What’s something we might not know about your company – or something new you’re doing in security?
JA: Plugout operates a dynamic product development team complemented by a compact fabrication shop and factory based in Kissimmee, Florida. Our core expertise lies in crafting comprehensive custom solutions that serve as a bridge between our esteemed vendors and the ever-evolving integration landscape.
Within our facility, we specialize in designing and constructing tailor-made Internet of Things-modernized enclosures, high-security access control devices (such as the EVAD), custom kiosks, solar trailers and bespoke camera and access control brackets. Our capabilities extend beyond the conventional, allowing us to undertake any form of specialized work to meet the unique needs of our clients.
Furthermore, our adept team of software developers stands ready to tackle high-level software integration and customization tasks, all performed in house. This comprehensive approach enables us to seamlessly blend hardware and software components, ensuring that our solutions not only meet but exceed the expectations of our clients in the rapidly evolving technology landscape.
What is your company’s vision, and what are your goals for the security industry?
JA: At the core of our company’s vision is the commitment to deliver unparalleled security solutions to the market. As we embrace the transformative capabilities of AI/machine learning (ML)/large language models (LLM), our vision extends beyond conventional boundaries. We aspire to pioneer the forefront of innovation by providing our clients with meticulously crafted custom-tailored solutions.
In the era of AI/ML/LLM, our goal is to push the envelope further, leveraging advanced technologies to simplify and automate operations for our clients. We envision a future where security solutions are seamlessly integrated into the digital landscape, accessible through simplified web interfaces and cloud-based platforms. By embracing these cutting-edge approaches, we aim to empower our clients with efficiency, adaptability and a level of security that goes beyond expectations.
What do you think are the biggest opportunities in the security industry right now?
- Technology integration: The integration of advanced technologies like artificial intelligence, machine learning and data analytics into security systems presents significant opportunities. These technologies can enhance threat detection, automate processes and improve overall system efficiency.
- Smart cities security: With the rise of smart city initiatives, there is a considerable opportunity in providing comprehensive security solutions for urban environments, including intelligent surveillance, LPR, data analytics and integrated systems to enhance public safety.
- Remote monitoring and management: The demand for remote monitoring and management solutions has increased, especially in the wake of global events that have accelerated the adoption of remote work. Security systems that offer remote access, monitoring and management capabilities are in high demand.
- Biometric and access control: Advancements in biometric technology and access control systems provide opportunities for improving authentication and authorization processes, which is crucial for sectors such as health care, finance and critical infrastructure.
- Physical and cyber convergence: The convergence of physical security and cybersecurity is an area of growing importance. Solutions that bridge the gap between physical and digital security, ensuring a holistic approach, are likely to find significant opportunities.
- Environmental monitoring: With increasing awareness of environmental factors, there’s a rising demand for security systems that include environmental monitoring. This could involve detecting and mitigating natural disasters, climate-related events or other environmental threats. Leveraging these opportunities requires a keen understanding of market needs, technological advancements and a proactive approach to addressing evolving security challenges.
What are your predictions for the security industry in the short and long term?
JA: In the short term, we may see a continued focus on remote security solutions, given the ongoing impact of global events that have accelerated the adoption of remote work and the need for flexible security measures.
Advances in biometric technology and behavioral analytics are likely to play a more significant role in the long-term future of security. This includes the use of facial recognition, voice recognition and behavioral patterns for enhanced authentication and threat identification.
What are the biggest challenges facing your company and/or others in the security industry?
JA: Cost of implementation – implementing advanced security measures can be costly. Companies often face the challenge of balancing the need for robust security with budget constraints.
What do you enjoy most about being at your company – and in the security industry?
JA: My core engineering team and I share a collective passion for immersing ourselves in the latest technological advancements and translating that enthusiasm into market innovations. At Plugout, we take pride in our role as pioneers, consistently introducing cutting-edge solutions to the security industry. This commitment to being at the forefront of innovation is not just a principle but a driving force behind our mission. We are dedicated to remaining trailblazers, continually pushing boundaries and setting industry standards by being the first to introduce groundbreaking solutions.
What does SIA offer that is most important to you/your company? And what do you most hope to get out of your membership with SIA?
- Networking opportunities: SIA facilitates networking among industry professionals, allowing companies to connect with peers, potential partners and industry leaders. This can lead to valuable collaborations and business opportunities.
- Educational resources: SIA offers educational resources, including webinars, conferences and training programs. This helps members stay informed about the latest industry trends, technologies and best practices.
- Standards development: SIA is involved in the development of industry standards, contributing to the establishment of best practices and ensuring interoperability among security products and solutions.
- Access to events and expos: SIA organizes events and expos where members can showcase their products and services, explore new technologies and engage with potential clients and partners.
- Engaging with key SIA programs: We are very excited about efforts like SIA’s Certified Security Project Management certification and initiatives through the Foundation for Advancing Security Talent.
How does your organization engage with SIA? What are your plans for involvement in the next year?
JA: We actively seek to engage in various aspects of SIA membership, aiming to contribute to professional development, industry knowledge and overall business growth.
The views and opinions expressed in guest posts and/or profiles are those of the authors or sources and do not necessarily reflect the official policy or position of the Security Industry Association.