Posts Tagged ‘Research’
Security Industry Sees a Dip in Market Confidence in February Survey
An independent survey of members of the Security Industry Association saw a slight decline in confidence to 73.6 after hitting a high of 74.6 in the November 2014 survey. Silver Spring, Md. — Confidence in the security marketplace among industry leaders dipped a little last month after rising throughout 2014, according to the February 2015…
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Spotlight on Body Armor for the Security Industry
Editor’s Note: Safeguard Armor contributed a report, Body Armor Safety Information for the Security Industry, to the Security Industry Association (SIA), and we are pleased to present that report below. The security industry encompasses a wide range of sectors, with personnel providing protection in settings as diverse as shopping malls and open seas. Many of…
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Confidence in Security Industry Continues End-of-Year Climb
SIA Security Market Index rose to 74.6 in November 2014, up from 72.3 in September. Silver Spring, Md. — The SIA Security Market Index rose to 74.6 in November 2014, up from 72.3 in September. That continues a climb that began with an index that weighed in at only 62 in July 2014. The increasing…
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Imperial Capital’s Key SNG Highlights
The following passage is an excerpt from a Nov. 3 research report from Imperial Capital. We attended the 19th annual Securing New Ground® (SNGTM) Conference, held in New York City, N.Y., from Oct. 29-30, 2014. Securing New Ground® is one of the largest security industry conferences, and is sponsored by the Security Industry Association. This…
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More Confidence Seen Among Security Industry Leaders in SIA Security Market Index
The SIA Security Market Index hit 72.3 in September 2014, as compared to the previous July 2014 Index of 62, reflecting more confidence among business leaders. Silver Spring, Md. — The Security Industry Association (SIA) has released the latest SIA Security Market Index, a bimonthly measure of business confidence in the security industry, revealing industry…
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Security Industry Association Launches SIA Security Market Index
Survey gauges confidence among executives at SIA member companies. Silver Spring, Md. — The Security Industry Association (SIA) has launched the SIA Security Market Index, a bimonthly measure of business confidence in the security industry. The SIA Security Market Index surveys a select group of nearly 100 executives at SIA member companies to gauge the…
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Security Industry Association Publishes Study on Business Marketing Effectiveness
Study examines marketing effectiveness of 24 surveillance and 16 access control technology companies, as reported by 1,090 respondents. Silver Spring, Md. — The Security Industry Association (SIA) today announced the release of a major new study designed to improve the marketing effectiveness of organizations selling products and services into the security market—Business Opportunities in the…
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New Edition of SIA Technology Insights Released
Second edition of ground-breaking publication covers trends in video cameras, access control and authentication methods as well as security solutions for small business, manufacturing standards and more. Silver Spring, Md. — The Winter 2013-14 edition of SIA Technology Insights is now available on the Security Industry Association (SIA) website. SIA Technology Insights provides original, exclusive,…
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Security Industry Association and County Executives of America Join Forces to Bolster Public Safety and Emergency Management
SIA and CEA pool their expertise in security technologies, local policy making to advocate for enhanced security solutions. Silver Spring, Md. — The Security Industry Association (SIA) and the County Executives of America (CEA) signed a memorandum of understanding (MOU) recently to share resources in support of fostering stronger approaches to public safety and emergency…
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Measuring Marketing Effectiveness
On Oct. 24, I was pleased to share the results of a yearlong study on marketing effectiveness in a webinar presented by the Security Industry Association (SIA), Marketing Effectiveness—Raising Awareness in the Buyer’s Mind. The study offered a view from the buyer’s perspective, and it was supported by nine industry trade publications, which cooperated to…
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