Research Results: Impact of COVID-19 on the Industry

Industry Associations’ Joint Survey Results Reveal Pandemic’s Impact

[As part of our ongoing efforts to keep you informed about SIA’s efforts to assist its members during this uncertain time, we would like to share with you this joint message from SIA, ESA and TMA.]

In the last few weeks, the Electronic Security Association (ESA), the Security Industry Association (SIA) and The Monitoring Association (TMA) conducted a nationwide survey of members in order to better gauge the impact COVID-19 has had on electronic security and life safety businesses. This survey confirms the electronic security and life safety industry is being negatively impacted despite its role as an essential service in our economy.

Quick Figures:

• A 21-30 percent loss of revenue is the median reported for all respondents.
• Less than 4 percent of respondents were denied the “essential service” label in their jurisdictions.
• Thirty-one to 40 percent denial of access to job sites for service/testing/inspections/maintenance was the median for residential integrators, compared to 21-30 percent for commercial integrators.

A cross-section off the industry represented itself in the responses as follows:

Market Segments	Responses
Residential Integration	27%
Commercial Integration	49%
Monitoring Center	11%
Manufacturer	41%
Distributor	11%
Manufacturer Representative	5.7%
Individual/Specifier/Consultant	19%
Other Security Solution Provider	19%

Impact on the Industry Overall

Across the country and in every vertical, our industry is experiencing negative effects on revenues from state and local executive orders for residents to practice social distancing. Survey respondents reported a median loss of revenue between 21 and 30 percent due to the executive orders. More than 60 percent of respondents reported losing this much or more of their revenue.

While most companies are experiencing declining revenues, some are impacted more than others; about one in five respondents reported a loss of more than half their company’s revenue.

Although revenues have dropped, most companies are not hindered from doing business due to “shelter-in-place” and business closure orders. Less than 4 percent of survey respondents reported that their businesses were denied access as an “essential service” in their jurisdictions.

More than 56 percent of respondents reported having to reduce hours or lay off less than 10 percent of their employees. On the other end of the scale, 13 percent of all respondents were forced to reduce hours or furlough or lay off more than 90 percent of their employees.

Less than 4 percent of survey respondents reported that their businesses were denied access as an “essential service” in their jurisdictions.

Impact on Residential and Commercial Integrators

The median reported revenue loss due to COVID-19 for residential and commercial integrators was 21-30 percent. The majority of integrators – more than 70 percent – lost less than half of their revenue.

The denial of access seems to contribute to income loss for most integrators, as more than 80 percent report some level of interrupted access.

Some business owners might wonder which verticals are faring better than others, as many companies have already pivoted into the commercial space. According to the survey results, the differences are significant but not as drastic as you might expect. The median loss of revenue reported by residential integrators was 31-40 percent, while the median loss of revenue reported by commercial integrators was 21-30 percent.

The reported levels for denial of access to job sites for service/testing/inspections/maintenance in each segment correlate with these figures, with residential integrators reporting a median denial rate of 31-40 percent, while the median denial rate for commercial integrators was 21-30 percent.

Survey responses confirm the observation many have already made: gaining access to residential customers’ homes has been more difficult during this time than access to commercial properties, many of which are unoccupied due to social distancing measures. This could contribute to lower demand for residential services during the pandemic.

When asked how industry associations could continue to help businesses weather this storm, respondents most frequently expressed their desire for opportunities to connect and continued updates on the latest information related to winning business strategies, economic assistance and industry trends.

For more resources to help you and your business during this challenging time, see SIA’s Resources for COVID-19 and Business Continuity page.