SIA New Member Profile: Alarmion

New Security Industry Association (SIA) member Alarmion is a licensed alarm company that partners with a fully certified, professional monitoring center so that every alert is handled by trained operators. The company is headquartered in the Tampa Bay, Florida, area, with its solutions serving customers nationwide.

SIA spoke with Joe Hassani, founder and inventor at Alarmion, about the company, the security industry and working with SIA.

Tell us the story of your company.

Joe Hassani: I founded Alarmion in 2026 following years running a top-20 ADT authorized dealership. That work gave me a front-row view of a problem the industry mostly ignores: millions of homes have perfectly good alarm systems already installed, but the monitoring has been canceled. The equipment still works, the siren still sounds when the alarm trips, there’s just no longer anyone connected to respond.

Currently, if a customer has an ADT system, and wants to reactivate it, they can only go with ADT, which requires a contract, a possible upgrade of the keypad and, usually, for a technician to resend signals and possibly add a cellular communicator. If the customer wants to change to Vivint, then they would need to rip out the existing equipment and put in new Vivint equipment, plus get locked into a contract. Even if they don’t want a contract and want a lower monthly rate, they can go with a DIY model like SimpliSafe, but even that requires you to use their equipment when you have perfectly a fine alarm system that sounds. 

Alarmion was built to fix exactly that. Our first product is the Alarm Listening Device, a small unit that plugs into a standard wall outlet near an existing alarm and listens for the siren. When it hears the alarm going off, it alerts a professional central station over Wi-Fi for V1 and will have a cellular backup for V2.  There’s no connection to the alarm panel, no rewiring and no technician visit needed. The customer plugs it in and adds the ALD via an app, and BOOM, their home is protected again, at a fraction of what traditional monitoring costs and with no contracts.

What solutions/services does your business offer in the security industry? And what makes your offerings/company unique?

JH: Alarmion provides professional monitoring and self-monitoring for homes that already have alarm systems. Our ALD device plugs into an outlet near the existing alarm and listens for the siren. When it detects the alarm sounding, it connects that event to a UL-listed central station. There’s no wiring into the panel and no installer required. Pricing is simple: $49.99 for the device, then $14.99/month for professional monitoring or $9.99/month for self-monitoring and no contracts.

What makes us different is that most of the industry wants to sell you a brand-new system or force you into their specific equipment. We don’t. The tens of millions of homeowners who already own working alarm equipment shouldn’t have to rip it out and start over just to get monitoring again. We built the ALD specifically for that overlooked customer—the home with a working alarm and no one watching (monitoring) it.

What is something we might not know about your company—or something new you are doing in security?

JH: There’s a myth that many alarm owners have that once you cancel monitoring, your alarm system becomes useless. They don’t believe they can still arm/disarm it and don’t bother with it anymore.; however, if they know the code and can arm it, it is still a useful noisemaker. That noise can be used to scare off intruders and warn the household of a potential issue.

We developed a product that makes that noise matter even more by connecting it to a professional monitoring station that can actually notify police if they cannot. The siren still works, so instead of replacing or upgrading any alarm equipment, our device simply listens for it and puts professional monitoring back on top of the equipment the homeowner already owns. We estimate roughly 20 million U.S. homes have alarm systems sitting unmonitored, and almost no one is serving them. That’s the gap we’re going after.

What is your company’s vision, and what are your goals for the security industry?

JH: Our vision is to make professional-grade home security accessible to the people who already own the hardware for it. We want to turn millions of dormant alarm systems back into protected homes, affordably and without the contracts and upsells the industry is known for.

What do you think are the biggest opportunities in the security industry right now?

JH: The biggest opportunity we see is the huge base of installed but unmonitored alarm systems. The industry has spent years chasing new installs and DIY hardware sales while ignoring the homes that are already equipped and ready. SimpliSafe proved that many customers want low-cost monitoring with no contracts, and customers were willing to pay hundreds of dollars for SimpliSafe equipment to get this even when they had an existing alarm system that could still siren. We are making it even easier and less expensive for that DIY marketplace. Reconnecting those systems is a large, underserved market.

What are your predictions for the security industry in the short and long term?

JH: Short-term, we expect continued growth in self-monitoring and no-contract options as homeowners look for lower-cost alternatives. Longer-term, the line between professionally installed and DIY security keeps blurring, and the winners will be the companies that make monitoring simple, affordable and contract-free.

What are the biggest challenges facing your company and/or others in the security industry?

JH: Our biggest challenge is awareness. Most homeowners with an unmonitored system don’t realize their equipment still works, or that there’s an affordable way to get monitoring back. Educating that customer and reaching them cost-effectively is the core of what we’re solving as an early-stage company.

What do you most enjoy about working at your company—and in the security industry?

JH: I like that we’re solving a real, unglamorous problem the rest of the industry walked past. After years on the dealer side, it’s rewarding to build something that gives homeowners a fair deal instead of another contract or a large upfront cost. 

What does SIA offer that is most important to you/your company, and what do you most hope to get out of your membership with SIA?

JH: For me as an early-stage founder, the most valuable thing SIA offers is access to the people, knowledge and community of the security industry. The SIA StartUps in Security community and the StartUps in Security Mastermind program are exactly what we need right now: honest feedback, real connections and guidance from people who’ve built and scaled in this space. We hope to learn fast, build relationships and eventually give back to the founders coming up behind us.

How does your organization engage with SIA? What are your plans for involvement in the next year?

JH: We joined through the StartUps in Security community and are active in the StartUps Mastermind peer-to-peer mentoring program. Over the next year we plan to participate in mastermind sessions, attend industry events and make use of member resources as we bring our first product to market.

The views and opinions expressed in guest posts and/or profiles are those of the authors or sources and do not necessarily reflect the official policy or position of the Security Industry Association.