Security technology industry’s market confidence Report Finds the industry’s outlook heating up
Provided to Security Industry Association (SIA) members as a review of current market conditions, the June/July 2021 Security Market Index (SMI) shows that the security industry’s outlook is on the rise this summer, with a SMI of 67, up from 54 in April/May. An index above 50 indicates that conditions within the industry are largely positive and that security industry professionals are predominantly confident in their business outlooks.
In the June/July SMI survey, 84% of industry survey respondents rated current business conditions as “good” or “excellent,” 60% of security professionals reported increases in marketing spending and 93% believe business conditions will be “much” or “a little” better within the next three months.
Special focuses of SIA’s June/July 2021 SMI include:
- Continued growth in video surveillance market confidence
- The highest integration SMI since before the COVID-19 pandemic
- Perspectives on the pandemic’s impact on business over the past 15 months