SIA New Member Profile: AlertEnterprise

SIA New Member Profile

AlertEnterprise, a new member of the Security Industry Association (SIA), provides security and technology solutions designed to reduce physical and cybersecurity risks to critical infrastructure, federal agencies and private sector corporations. Based in Silicon Valley, AlertEnterprise provides software, compliance and advisory solutions intended to meet regulatory needs, enhance system perception and awareness, and prevent physical and cyber-attacks.

The company’s Guardian, Sentry and Validator solutions can bridge the distance between information technology, operational technology and physical security systems by delivering situational awareness, continuous monitoring and access management. SIA recently caught up with Brian Harrell, AlertEnterprise Vice President of Security, to learn more. Visit the AlertEnterprise website at

How did your company get its start? How did it get involved in the security industry?

Vision for this company originated from the CIOs and CSOs of Fortune 100 customers of our previous company, which was focused on prevention of financial theft and fraud. Our customers shared how their security systems were in silos, resulting in significant overlap, inefficiency and a lack of visibility across silos, resulting in the inability to identify potential threats until after-the-fact. Unfortunately, once it was too late, the damage was done. Today, AlertEnterprise security solutions are most often deployed to secure airports, protect critical infrastructure companies and financial institutions, and to help public and private organizations manage risk and protect corporate assets. We are proud that our security systems are being used by some of the largest and most prominent corporations around the world.

Who are the prominent executives at your company? If someone wanted to meet a key person at an industry networking event, who would that be?

Jasvir Gill, Chief Executive Officer
Ruby Deol, Chief Operating Officer
Imran Rana, Senior Vice President of Sales
Brian Harrell, Vice President of Security

You can catch many of us at industry events throughout the year, including ISC West, ASIS Seminar and Exhibits, Gartner Summits and RSA Conference.

What’s your company’s biggest challenge right now?

Hiring top talent. We are continuously seeking subject matter experts with unparalleled knowledge of cyber and logical security, industrial control systems and physical security. Obviously, we welcome partnerships with similar forward-looking companies with a client-focused vision, passion for national security and talent we can use. If you are smart, hard-working and seeking to help make the world a more secure place, please inquire at

What trends does your company foresee for the security industry in the next year?

We feel that executives within the C-suite are seeking ways to make security a business enabler. CISOs are charged with managing risk for their companies while also reinforcing strategic growth and customer satisfaction and adhering to the business mission. A comprehensive cybersecurity program can enhance customer loyalty and trust, attract new business and improve corporate agility. However, the growing complexity of the IT infrastructure is the adversaries’ most effective weapon in the 21st Century. We want to provide solutions that help mitigate risk and promote business.

We continue to advocate for IT/OT/physical security convergence, which enhances business efficiencies and increases situational awareness. Lastly, the issue of the insider threat isn’t going away anytime soon. We want to help companies understand what the threats are, reduce the likelihood of attack, and show them that they can limit who has “keys to the kingdom.”

What does your organization receive from membership in SIA? How do you plan to be active in the association in the near future?

The best value we see is networking. Real value can be achieved by participants if forward-looking companies and customers share their success stories, validating emerging trends.

Will your company participate in an upcoming event with SIA such as ISC West, New Product Showcase or Government Summit? If so, what aspect of the event appeals most to your company?

Absolutely, as we always do. We find several aspects exciting, including 1) meeting with senior executives from potential customers and partners 2) thought-provoking, forward-looking presentations by thought leaders and customers, and 3) recognition through awards and achievements.

The views and opinions expressed in guest posts and/or profiles are those of the authors or sources and do not necessarily reflect the official policy or position of the Security Industry Association (SIA).