Dr. Reginald Brothers — A Very Important Keynote
With today’s announcement of Dr. Reginald Brothers, undersecretary of science and technology at the Department of Homeland Security (DHS), as a keynote speaker at the SIA Government Summit, we have truly begun to reveal why we are so proud of this year’s Summit. In less than one month, the Security Industry Association (SIA) will present…
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Home Automation: Boom and Challenges
The recent growth in the home automation market benefits the security industry. More installations mean growth for the businesses that manufacture, sell, install and service security systems. At the same time, additional growth presents challenges if companies entering the home automation market come from outside the security space. Multiple speakers at two recent industry events—ISC…
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SIA New Product Showcase Winners Honored
The Security Industry Association (SIA) named the winners of the 2014 SIA New Product Showcase (NPS) Wednesday, April 2, at ISC West, awarding 24 specialized product awards in addition to the top two prizes of Best New Product and the Judge’s Choice Award. The top NPS prize of Best New Product went to Building Intelligence…
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The Impact of Marketing on Customers Vs. Noncustomers
I had the opportunity last month to appear on the monthly SIA TouchPoint webcast, the monthly membership gathering for the Security Industry Association (SIA). During my visit with SIA Membership, I shared a finding from a yearlong SIA-sponsored study on marketing effectiveness, which I’m pleased to share with you here as well. The study focused…
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The Promise of OSDP
Since founding Mercury Security in 1992, our goal has always been to build a common security platform that affords our customers a combination of reliability and versatility in the context of an evolving security/IT landscape. In the late ’90s, access control features such as event-based user feedback, the ability to handle smartcards and encrypt messages…
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Thoughts from the New SIA Director of Government Relations
I am very excited to join the team at the Security Industry Association (SIA), which has a great track record of success in advocating for the security industry. Through more than a decade of congressional staff experience, I have seen that industry associations like SIA play an enormously important role in the democratic process. Free…
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The Alarm Wasn’t On Because I Had Too Many False Alarms
Since 1968, every job I have held—that’s 100 percent of my working life beginning as a police officer, as director of security for a fast food chain, and as the owner of two alarm companies and now working for SIAC—has been dedicated to the effort to protect lives and property. While working for the industry…
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Thoughts from the New SIA Chairman of the Board
I was honored to make my first public appearance as the new Chairman of the Board for the Security Industry Association (SIA) at the annual gathering of membership known as The Advance during ISC East in New York last month. In brief remarks at The Advance, I outlined some of my vision and goals…
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Measuring Marketing Effectiveness
On Oct. 24, I was pleased to share the results of a yearlong study on marketing effectiveness in a webinar presented by the Security Industry Association (SIA), Marketing Effectiveness—Raising Awareness in the Buyer’s Mind. The study offered a view from the buyer’s perspective, and it was supported by nine industry trade publications, which cooperated to…
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Benefits Beyond the Obvious: Sharpening Your Peripheral Vision
Broadly speaking, whenever you personally and actively participate with a group of any kind, your performance typically tends to improve. So, for example, when you exercise with others as a group, you personally tend to shed weight and tone up faster, as opposed to going it alone. There is an inherent dynamic within the group. Similarly,…
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