The Impact of Marketing on Customers Vs. Noncustomers
I had the opportunity last month to appear on the monthly SIA TouchPoint webcast, the monthly membership gathering for the Security Industry Association (SIA). During my visit with SIA Membership, I shared a finding from a yearlong SIA-sponsored study on marketing effectiveness, which I’m pleased to share with you here as well. The study focused…
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The Promise of OSDP
Since founding Mercury Security in 1992, our goal has always been to build a common security platform that affords our customers a combination of reliability and versatility in the context of an evolving security/IT landscape. In the late ’90s, access control features such as event-based user feedback, the ability to handle smartcards and encrypt messages…
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Thoughts from the New SIA Director of Government Relations
I am very excited to join the team at the Security Industry Association (SIA), which has a great track record of success in advocating for the security industry. Through more than a decade of congressional staff experience, I have seen that industry associations like SIA play an enormously important role in the democratic process. Free…
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The Alarm Wasn’t On Because I Had Too Many False Alarms
Since 1968, every job I have held—that’s 100 percent of my working life beginning as a police officer, as director of security for a fast food chain, and as the owner of two alarm companies and now working for SIAC—has been dedicated to the effort to protect lives and property. While working for the industry…
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Thoughts from the New SIA Chairman of the Board
I was honored to make my first public appearance as the new Chairman of the Board for the Security Industry Association (SIA) at the annual gathering of membership known as The Advance during ISC East in New York last month. In brief remarks at The Advance, I outlined some of my vision and goals…
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Measuring Marketing Effectiveness
On Oct. 24, I was pleased to share the results of a yearlong study on marketing effectiveness in a webinar presented by the Security Industry Association (SIA), Marketing Effectiveness—Raising Awareness in the Buyer’s Mind. The study offered a view from the buyer’s perspective, and it was supported by nine industry trade publications, which cooperated to…
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Benefits Beyond the Obvious: Sharpening Your Peripheral Vision
Broadly speaking, whenever you personally and actively participate with a group of any kind, your performance typically tends to improve. So, for example, when you exercise with others as a group, you personally tend to shed weight and tone up faster, as opposed to going it alone. There is an inherent dynamic within the group. Similarly,…
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A SIA Priority: R&D for Critical Infrastructure Protection at DHS
Earlier this month, the Security Industry Association (SIA) wrotea letter of support to Rep. Pat Meehan (R-Pa.) to support H.R. 2952, the Critical Infrastructure Research and Development Act of 2013 (CIRDA). This legislation calls for the Department of Homeland Security (DHS) to develop a research and development strategy for critical infrastructure technologies, to increase public-private…
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Concerns About GSA Reverse Auctions
Recently, the Security Industry Association (SIA) wrote to the General Services Administration (GSA) to express its concerns about the GSA Reverse Auctions Program. On July 1, GSA launched GSA Reverse Auctions, online at http://reverseauctions.gsa.gov, to buy “non-complex commodities and simple services” through competitive “bidding down” by vendors, allowing a federal agency to make an award…
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2012: A Good Year for SIA
Recently, the Security Industry Association (SIA) published its 2012 Annual Report, which gave SIA Members insight into an outstanding year for SIA. In 2012, SIA grew stronger, added new members, strengthened its government outreach, provided strong educational opportunities and expanded its standards activity. An association such as ours is only as good as its membership,…
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