Membership
The Impact of Marketing on Customers Vs. Noncustomers
I had the opportunity last month to appear on the monthly SIA TouchPoint webcast, the monthly membership gathering for the Security Industry Association (SIA). During my visit with SIA Membership, I shared a finding from a yearlong SIA-sponsored study on marketing effectiveness, which I’m pleased to share with you here as well. The study focused…
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New Edition of SIA Technology Insights Released
Second edition of ground-breaking publication covers trends in video cameras, access control and authentication methods as well as security solutions for small business, manufacturing standards and more. Silver Spring, Md. — The Winter 2013-14 edition of SIA Technology Insights is now available on the Security Industry Association (SIA) website. SIA Technology Insights provides original, exclusive,…
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Thoughts from the New SIA Chairman of the Board
I was honored to make my first public appearance as the new Chairman of the Board for the Security Industry Association (SIA) at the annual gathering of membership known as The Advance during ISC East in New York last month. In brief remarks at The Advance, I outlined some of my vision and goals…
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Security Industry Association Introduces Jay Hauhn Excellence in Partnerships Award
New annual award to recognize achievements in collaboration in honor of outgoing SIA Chairman Silver Spring, MD — The Security Industry Association (SIA) recently announced the establishment of the Jay Hauhn Excellence in Partnerships Award. On Nov. 20, SIA hosted SIA Honors Night: Celebrating Performance, Partnerships and People in the Security Industry, its annual awards…
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Measuring Marketing Effectiveness
On Oct. 24, I was pleased to share the results of a yearlong study on marketing effectiveness in a webinar presented by the Security Industry Association (SIA), Marketing Effectiveness—Raising Awareness in the Buyer’s Mind. The study offered a view from the buyer’s perspective, and it was supported by nine industry trade publications, which cooperated to…
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Benefits Beyond the Obvious: Sharpening Your Peripheral Vision
Broadly speaking, whenever you personally and actively participate with a group of any kind, your performance typically tends to improve. So, for example, when you exercise with others as a group, you personally tend to shed weight and tone up faster, as opposed to going it alone. There is an inherent dynamic within the group. Similarly,…
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SIA Technology Insights Digital Version Released
Publication provides original, vendor-neutral analyses of security technologies Silver Spring, MD — The digital version of SIA Technology Insights is now available on the Security Industry Association (SIA) website. SIA Technology Insights provides original, exclusive, vendor-neutral analyses of emerging security technologies from industry leaders. Produced with the end user in mind, the publication is intended…
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Don Erickson of the Security Industry Association Named as Top CEO by CEO Update
Magazine selects roster of association and nonprofit executives SILVER SPRING, MD — The Security Industry Association (SIA) welcomes the selection of SIA CEO Don Erickson as a top CEO by CEO Update magazine. In choosing its ongoing roster of top association executives, CEO Update considered the following criteria for CEOs: strong advocacy skills; leadership ability;…
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2012: A Good Year for SIA
Recently, the Security Industry Association (SIA) published its 2012 Annual Report, which gave SIA Members insight into an outstanding year for SIA. In 2012, SIA grew stronger, added new members, strengthened its government outreach, provided strong educational opportunities and expanded its standards activity. An association such as ours is only as good as its membership,…
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First Edition of SIA Technology Insights Released
Publication provides exclusive vendor-neutral analyses of emerging security technologies SILVER SPRING, Md. – The Security Industry Association has launched a new journal about security technology called SIA Technology Insights. The publication provides original, exclusive, vendor-neutral analyses of emerging security technologies from industry leaders. Produced with the end-user in mind, SIA Technology Insights is intended to…
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